The depreciation of the yen, the Japanese currency has raised the cost of imports of the popular tablets iPad and Apple iPhone handsets, which retail prices have increased 20%. The rise, which came into force on Friday, has caused sales of U.S. manufacturer's devices have soared in anticipation that, once depleted stock products are considerably more expensive.
This fever for the iPhone is a spillover effect of the stimulus plan of Prime Minister Shinzo Abe, who has launched an ambitious program to encourage inflation. The plan, known as Abenomics, has not stopped the rate of the yen against other international reference currencies, especially the dollar, which is the reference currency of Apple. As a result, exports encouraged Japanese products, raises income within the country and stimulate spending. In the case of the iPhone or iPad, however, the stimulus to consumption has been in another way.
I do not understand how people can have that uncontrollable fever to Apple or other brands. Although put a price most high, customers will continue to buy that brand, be faithful or not, simply fashions. I've seen up in high school, boys and girls of 12 have the iphone last about 700 euros, more or less, and I wonder: is a whim of the parents or children are a pampered? Also I have seen in the street, people who do not look expensive clothes and have a last generation iphone.
I have also seen the number one fan of Apple, who has all ipods, ipads iphones i Mac, you have left, that if those who have gone lately, none of the ancients, those are not cool ... I think this are fashions, thought, if he does, I also want it. I do not think that having an iPhone is bad, of course not, only in bad economic times we should not waste our money on a product that expensive.
